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ESE KnowledgeCafe
Contents
Marketing Eclipse in Europe: Knowledge Cafe
Marketing Eclipse in Europe is a unique opportunity owing to the Eclipse community, the conditions within European IT organizations and the customs and regulations for marketing and outreach in Europe. The goal of the Knowledge Cafe is to uncover the foundations of a marketing strategy, best practices and potential initiatives for the marketing component of the Eclipse membership and community in Europe. The format is intended to stimulate unconventional thinking and to forge a road ahead. We want to collectively learn about our priorities, needs and to brainstorm how we can innovate to promote Eclipse-based technology and business in Europe.
This event will be ideal for marketers and managers that are interested in the future of marketing Eclipse. There is no cost to attend the event but we ask that you pre-register.
Tuesday, October 27, 2009
3:30pm - 5:30pm
Co-located with Eclipse Summit Europe
Ludwigsburg, Germany
Topic Suggestions
The European Marketing Working Group gathered feedback in September on what topics people wanted to address at the Knowledge Cafe and three main themes emerged.
- How to sell Eclipse to managers & decision makers - comments received:
- What can we do to promote Eclipse to developers and managers/project leaders?
- How to target decision makers
- Identifying Past Eclipse Marketing Successes and Areas for Improvement - comments received:
- Retrospective on what worked well in the last 18 months and what didn't. Creating a list of short deliverables we can work on over the next few quarters.
- Reflection about the realized Eclipse activities and conclusion
- Comparison with the activities in the US
- Plans for Next Year - comments received:
- Short and long term plans for the upcoming year
- Eclipse events for 2010
Agenda
| Time | Topic | Discussion Leader |
|---|---|---|
| 3:30 | Welcome & Introduction | Joern Weigle, Weigle Wilczek |
| 3:45 | How to "Sell" Eclipse to Managers & Decision Makers | |
| 4:15 | Identifying Past Eclipse Marketing Successes and Areas for Improvement | |
| 5:30 | Plans for Next Year | Group discussion |
| 5:30 | Conclusion | Susan Iwai, EclipseSource |
Attendee Registration
There is no cost to attend but you must pre-register. Please add your name and company below or email Susan Iwai from EclipseSource at siwai@eclipsesource.com to attend.
Name, Company:
- Susan Iwai, EclipseSource
- Joern Weigle, Weigle Wilczek
- Ian Skerrett, Eclipse Foundation