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ESE KnowledgeCafe
Contents
Marketing Eclipse in Europe: Knowledge Cafe
Marketing Eclipse in Europe is a unique opportunity owing to the Eclipse community, the conditions within European IT organizations and the customs and regulations for marketing and outreach in Europe. The goal of the Knowledge Cafe is to uncover the foundations of a marketing strategy, best practices and potential initiatives for the marketing component of the Eclipse membership and community in Europe. The format is intended to stimulate unconventional thinking and to forge a road ahead. We want to collectively learn about our priorities, needs and to brainstorm how we can innovate to promote Eclipse-based technology and business in Europe.
This event will be ideal for marketers and managers that are interested in the future of marketing Eclipse. There is no cost to attend the event but we ask that you pre-register.
Tuesday, October 27, 2009
3:30pm - 5:30pm
Film- und Medienzentrum
Meeting Room #3
Königsallee 43
71638 Ludwigsburg
Directions to the Film- und Medienzentrum
Topic Suggestions
The European Marketing Working Group gathered feedback in September on what topics people wanted to address at the Knowledge Cafe and three main themes emerged.
- How to sell Eclipse to managers & decision makers - comments received:
- What can we do to promote Eclipse to developers and managers/project leaders?
- How to target decision makers
- Identifying Past Eclipse Marketing Successes and Areas for Improvement - comments received:
- Retrospective on what worked well in the last 18 months and what didn't. Creating a list of short deliverables we can work on over the next few quarters.
- Reflection about the realized Eclipse activities and conclusion
- Comparison with the activities in the US
- Plans for Next Year - comments received:
- Short and long term plans for the upcoming year
- Eclipse events for 2010
Add your suggestions here
- A high-level summary from the Eclipse Foundation about the market and trends - their view on the Eclipse market: how many projects have launched this year, how big are they, the main reasons for ordering from an Eclipse specialist or against ordering from them....
- How to network with existing local/regional IT networks and organizations in order to promote Eclipse.
Agenda
| Time | Topic | Discussion Leader |
|---|---|---|
| 3:30 | Welcome & Introduction | Ralph Mueller, Eclipse Foundation |
| 3:40 | Engaging the Eclipse Community: how not to ask your boss to get involved in open source | Mike Milinkovich, Eclipse Foundation |
| 4:15 | Identifying Eclipse Marketing Successes, Market trends and opportunities | Ralph Mueller, Eclipse Foundation |
| 4:45 | Plans for Next Year | Joern Weigle, Weigle Wilczek |
| 5:30 | Conclusion | Susan Iwai, EclipseSource |
Attendee Registration
There is no cost to attend but you must pre-register. Please add your name and company below or email Susan Iwai from EclipseSource at siwai@eclipsesource.com to attend.
Name, Company:
- Susan Iwai, EclipseSource
- Joern Weigle, Weigle Wilczek
- Ian Skerrett, Eclipse Foundation
- Ralph Mueller, Eclipse Foundation
- Mike Milinkovich, Eclipse Foundation
- Allison Kelly, Eclipse Foundation
- Alexandra Imrie, Bredex
- Yuri Kok, Industrial TSI
- Nicholas Gilman, Instantiations
- Thomas Wiesseckel, Software and Support Verlag
- Gunthilde Sohn, *instinctools
- Katharina Streater, Actuate
- Sebastian Meyen, S&S Media
- Emil Erlandsson, Purple Scout
- Michael Malmqvist, Purple Scout
- Wolfgang Neuhaus, itemis
- Matthias Zimmermann, BSI
- Tonny Madsen, The RCP Company